By Neil Patel

Everyone has the dream of a “big launch.”

You release your product and get a nice surge of customers within the first few days and weeks.

But most product creators have a different experience. On the day of a launch, they hear…

…crickets.

The worst thing you can do for your business is focus solely on the product until you launch.

The sort of explosive launches you see other businesses are getting didn’t happen overnight.

Instead, they were the result of a high degree of preparation.

When you have a large group of people interested in your product before it’s even created, you have an instant validation …read more      

By Demian Farnworth