4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands

By Beth Hayden

attract & engage your best prospects

Are you scaring away your best prospects?

When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients.

Your heart is probably in the right place. You’re trying to provide value and put your best offers in front of people — but your approach might miss the mark.

And that wrong approach might cause terrible conversion rates for your opt-in forms and low sales of your products and services.

Want to know how to stop scaring off your prospects, build trust, and start attracting tons of subscribers and sales?

The key …read more      

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10 Tools That You Need to Use Before You Start Your Next Business

By Neil Patel

image15

Starting a new business takes a ton of work.

Even with your initial passion, it’s never an easy undertaking.

There are a great number of things that you need to research, plan out, get created, etc. before you “launch.”

And you’ll always be wondering, “Did I forget anything?”

What I’ve put together here is a list of great tools that you’ll want to know about, and possibly use, before you start your next business.

They cover the most important and common things you’ll need to address.

These tools will help you do them faster, cheaper, and/or better than you would be able to do otherwise.

Wherever possible, …read more      

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How to Create Product Pages that Produce the Results You Want

By Demian Farnworth

does your product page really work?

Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).”

I’ll wait.

Okay, did you do it? What is the top result?

It should be the product page for Jeff Goins’s ebook on Amazon.

In fact, the first entry should be the Kindle version and the second entry should be the paperback version — both on Amazon.

The third entry should be the author’s own product page dedicated to this book.

So, here’s a question for you: Why do you think Amazon has the top result and not the author’s own product page? …read more      

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Rainmaker Rewind: How to Book Engaging Podcast Interviews

By Caroline Early

Rainmaker.FM rewind

According to The Showrunner hosts Jerod Morris and Jon Nastor, there is one path that stands above all others as the simplest way to build an audience of responsive and loyal listeners.

It’s a path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power of experts and their audiences.

This path is an interview-based podcast.

In this week’s episode of The Showrunner, Jerod and Jonny thoroughly discuss the essential steps necessary to book engaging interview guests for your podcast — from tips about finding guests, …read more      

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The $100,000 Challenge: March Update

By Neil Patel

march update

We finally finished the last month of the $100,000 challenge. March was an awesome month for Nutrition Secrets. Not only did the traffic grow to 218,811 visitors, but revenue did too—it went up to $121,492.65.

It wasn’t hard to hit the revenue goals as we had enough fish oil in stock, plus we started to generate money from affiliate sales.

So let’s dive right in…

Traffic

Compared to February, the traffic went up to 218,811 visitors and 269,814 pageviews. The increase was only 18,102, which isn’t much.

But considering that the popularity of nutrition and fitness sites is cyclical (January and February are most …read more      

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