The Complete Guide to the Google Analytics Add-on for Google Sheets

By Neil Patel

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SEOs and marketers always have a lot on their plates.

That’s why we care so much about tools that save us time.

Any chance you get to automate some of your work is one that you should take.

That’s why when I first came across the Google Analytics add-on for Google Sheets, I knew I had to share it with you in a post.

What exactly is this add-on, and why is it useful? I’m going to assume you know what Google Analytics is.

But you may not know what Google Sheets is. It’s essentially the free spreadsheet competitor to Excel that Google has developed …read more      

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A Simple Way to Turn Your Email Subscribers into True Fans

By Jon Nastor

how to build a group of enthusiastic readers

Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it?

There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers.

It’s the tried, true, and often overlooked … email newsletter.

Creating an email newsletter for your audience is an exceptional way to build a trust-based relationship.

A consistent email newsletter enables you to give, give, give.

Giving makes it easier when it comes time to ask for feedback, input — or for the sale.

More importantly, it enables and allows …read more      

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Rainmaker Rewind: How to Write a Book Without ‘Writing’ a Word

By Caroline Early

Rainmaker.FM rewind

Jim Kukral, host of Authorpreneur, has a fantastic guest on this week’s show to discuss how to write a book without “writing” a single word.

Tucker Max, best-selling author and film producer, joins Jim to chat about what it takes to write a best-selling novel, and how sharing the ideas in your head with someone who can get them down on paper may be the best way to write a book.

Tucker Max’s first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the …read more      

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7 Reasons Your Outreach Emails Aren’t Getting Responses and How to Fix That

By Neil Patel

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Almost any online marketing campaign these days includes email outreach.

While social media has its place, email is universally the most personal form of contact you can make online.

Well-written outreach emails can get links, joint venture opportunities, clients, and just about any other good result you can think of.

The only problem is that most people can’t write a good outreach email.

If you’ve sent a few thousand and have read some other guides on the subject, you likely have a good grasp of the basics and can write okay emails.

But are you honestly getting the responses you’re looking for?

The fact …read more      

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Action Content: Turn Fans into Customers [Plus a Free Bonus for You]

By Demian Farnworth

4 Essential Content Types - Action Content

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Make sure to get your special free bonus at the end of the article.

So far, we’ve covered Attraction, Authority, and Affinity content. Now it’s time to turn your fans into customers with Action content.

And this is where all the work you’ve done as a content marketer starts translating into revenue for yourself, your clients, or your organization.

The good news is that Action content is probably the easiest type of content to …read more      

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