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April 2016
Home 2016
18 AprFeatured

An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs

by Jason Fairfield0 Comments

By Demian Farnworth

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four …read more      

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15 AprFeatured

How to Get Extra Organic Search Traffic with Google’s “Related Questions”

by Jason Fairfield0 Comments

By Neil Patel

seo

Most SEOs go after the most competitive traffic from Google.

Years ago, that’s all there was, but Google has created many new features—many of which can be used to get extra search traffic.

The best part about these features is that most SEOs never even try to take advantage of them.

If you’re smart, you’ll want to take advantage of them.

I want to single out one of these features in particular—the one that’s relatively new:

Related Questions.

You might have seen these when searching for various terms. They appear as small boxes within the search results themselves (usually around the 4-5th spot).

<img src="http://quicksprout.wpengine.netdna-cdn.com/wp-content/uploads/2016/03/image15.png" alt="image15" …read more      

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15 AprFeatured

3 Resources to Help You Produce Stunning and Persuasive Content

by Jason Fairfield0 Comments

By Stefanie Flaxman

copyblogger collection - beautiful content that sells

Eenie meenie miney mo …

You likely have used the “eenie-meenie-miney-mo method” when making an inconsequential decision.

That’s the opposite of how you should make decisions regarding the look of your content and the message you want to communicate.

Your content needs to be a carefully crafted presentation that is the result of intentional choices.

Those focused presentations, in contrast to the outcome produced by the eenie-meenie-miney-mo methodology, create an experience for your audience members that make them happy to receive your content — and even happier to take the next step and do business with you.

This week’s Copyblogger Collection is a …read more      

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14 AprFeatured

A/B Testing Defined in 60 Seconds [Animated Video]

by Jason Fairfield0 Comments

By Demian Farnworth

content marketing glossary - what is a/b testing?

I remember my first A/B test.

It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was basically the same, except I added the word “free.”

There was a lot riding on this test, too — namely my reputation.

I was new in my position, and during our first collaborative meeting with the web team, I’d pretty much put my reputation on the line.

The email copy was on display, and I had to take a second look when I read the subject line.

“We are sending that?” I asked.

Everyone …read more      

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13 AprFeatured

4 Ways to Make Your Content Gripping to Readers

by Jason Fairfield0 Comments

By Neil Patel

mind grip

Do your readers hang on to your every word?

I bet they don’t.

Okay, that’s not fair because mine don’t all either.

The facts clearly show that a large chunk of your readers will skim your content, no matter what.

But that still leaves a lot of readers.

And these readers can choose to skim as well, read somewhat closely, or read every single word you write.

I think you’ll agree that the last option is the best for us as content creators.

Think of the blogs you read on a regularly basis. How many recent posts have really gripped you?

I mean those cases when …read more      

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