Making a Business Out of Her Life

By Pamela Wilson

hero's journey - converting experience into a business

Wouldn’t it be amazing if you could take your life experiences and turn them into a business?

Sonia Thompson has done just that.

She’s combined her time in corporate America with her love for small business to create a place where small business owners can learn the mindset and techniques they need to master running their businesses successfully.

And she’s working to incorporate her personal passions, like speaking Spanish and living abroad, into her future offerings.

Sonia’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content …read more      

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How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn

By Sonia Simone

a simple tip to improve your copy

Are your readers doing what you want them to do? Are they registering for your free membership site, downloading your ebook, or signing up for your email newsletter?

If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote control to get your readers to take action. Press this “magic button” and you’ll see your results improve dramatically.

The secret, masters-only technique to compelling your readers to act is to …

Ask them.

Annoyed? Think I’m pulling your leg? There’s nothing magical or tricky to getting someone to do something just by asking them, right? That’s completely …read more      

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4 Ways to Boost the Conversion Rates of Your Link Building

By Neil Patel

image02

Link building is still as important as ever to business owners even though it’s a bit different today than it was in the recent past.

You used to be able to build any type of link and get an SEO benefit from them.

But now, with all the changes over the years, only the very best links have any real benefit to them.

These links are given a lot of weight by Google, and they also usually send traffic directly to your site.

The problem is that these links are much harder to get than the junk links that used to pass as “good …read more      

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What Is Creativity? 21 Authentic Definitions You’ll Love [Free Poster]

By Demian Farnworth

inspiration - how creatives define creativity

She was an odd mix of soft skin and rowdy in the mouth.

And by that, I mean she was bright, chirpy, and quick with the quirky jokes, ribbing it with the best of them, but prone to fits of sobbing at the first sign of disagreement.

I needed to be cautious. To curb my Neanderthal-like love for hurling abuse at editorial outlaws. Not to mention, she was new.

The woman who sat in the chair opposite my desk in a book-lined office was one of the most promising writers in our creative department. The problem was, she was late on …read more      

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Rainmaker Rewind: Strategies for B2B Podcasting, with Clark Buckner

By Caroline Early

Rainmaker.FM rewind

You know we love podcasting at Rainmaker Digital! And we especially love podcasting as a content marketing strategy for business.

This week, Sonia Simone chats with Clark Buckner about B2B podcasting and content strategy on Copyblogger FM. This is an episode you won’t want to miss.

Tune in to hear the five steps Clark follows when he’s planning out content strategy for a B2B podcast. They also discuss the reasons you should design your content to align with business and marketing goals.

Plus: the magical power of well-defined workflows and Clark’s favorite strategy for recruiting and …read more      

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