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April 2016
Home 2016
05 AprFeatured

Your Step-by-Step Email Marketing Strategy Guide [Free Checklist]

by Jason Fairfield0 Comments

By Beth Hayden

free! email marketing strategy guide

Perhaps you already feel like you have a good handle on the little details of email marketing, like writing subject lines, creating opt-in forms for your site, and setting up your welcome message.

But maybe what you really need is a comprehensive road map for email marketing that presents a smart email marketing strategy as a series of manageable steps.

If that’s the case, I’ve got great news! To wrap up our 10-part email marketing series, that’s exactly what you’re going to get.

This step-by-step email marketing strategy guide summarizes how to create your list, get subscribers, build solid relationships, …read more      

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04 AprFeatured

5 Ways to Make Your Content Mobile-Friendly for Increased Traffic and Engagement

by Jason Fairfield0 Comments

By Neil Patel

image03

I think it’s safe to say that smartphones aren’t a fad.

Jokes aside, mobile Internet usage has been going up year after year.

In fact, the number of mobile users has now exceeded the number of desktop users.

All that means is that if you’re not optimizing your content and your website as a whole, you’re likely not making the most of your traffic.

Additionally, it may be preventing you from getting more traffic.

In 2015, Google announced that it created a mobile-friendly algorithm, which the industry dubbed “mobilegeddon.”

It didn’t have a huge effect, but some sites that were not …read more      

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04 AprFeatured

9 Books Every Content Marketer Should Read

by Jason Fairfield0 Comments

By Demian Farnworth

stock your shelves with these content marketing books

I’ve been struggling to write this post for some time because when you work in a field like content marketing, where the landscape can change from month to month, it’s difficult to recommend books to read.

And I read a lot of books.

For instance, books on social media written five years ago may be outdated today if some platforms mentioned are out of business.

That’s why these nine books focus on timeless principles — the fundamentals that helped you yesterday, help you today, and will help you tomorrow.

They’re the nine books you should read this year. And the nine …read more      

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02 AprFeatured

Rainmaker Rewind: When to Shift Your Side Hustle Into Your Main Thing

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker.FM rewind

As Brian has previously discussed on Unemployable, everyone at every level usually has a side hustle going on. It’s the process by which we leverage what we’re doing now to do the next, bigger, and more gratifying thing.

This week, Brian welcomes Nathan Barry to the show to discuss how he turned his side project into his main thing.

Sometimes the signals are clear that the side project is ready to become the main thing (or at least part of your ever-expanding main thing). Other times, it takes a serious gut check and a leap of …read more      

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01 AprFeatured

A Step-by-Step Guide to Conducting a Content Audit

by Jason Fairfield0 Comments

By Neil Patel

audit

Is your content a mess?

It might be high quality (it might not be), but that doesn’t mean that it’s organized.

It also doesn’t mean that you’re producing all of the right kind of content that your readers want to see.

Most online businesses that use content marketing have weaknesses in their content.

Either the content isn’t performing as well as it could be, or they’re missing content on certain topics and keywords altogether.

And this includes good businesses too, so don’t feel bad if you don’t think your content marketing is quite as good as it could be.

Instead, recognize that this is an opportunity …read more      

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