The Blueprint: The Exact Links Your Blog Needs to Have to Rank Like Quick Sprout

By Neil Patel

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Serious question:

Would you be happy if your blog ranked in search engines as well as Quick Sprout does?

I am sure 99% of bloggers would be ecstatic.

But you’d have to travel down a long road if you want to achieve that.

However, I can show you what you need to do if you’re willing to put in the work.

Obviously, I aim to produce top notch content, but the biggest ranking factor, as you might know, is the number and quality of backlinks a blog has.

And Quick Sprout has a ton of links:

By taking a closer look at the links, you can …read more      

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96 Concepts that Will Make You a Smarter Content Marketer

By Demian Farnworth

read and learn from the Content Marketing Glossary

Have you ever been reading an article — say it’s on content marketing — and you spot a strange word?

You realize you have no clue what it means. It wouldn’t be so bad if the writer only used the word once, but the concept is central to his point.

I’m talking about words and phrases like:

  • Agile
  • Exit rate
  • Key performance indicator (KPI)
  • Native advertising
  • Owned media
  • Page rank
  • Unique selling proposition (USP)

Those are all words that you, dear content marketer, should know, since they are key parts of the art and science of content marketing.

Well, at least you want to appear well-acquainted with them. That …read more      

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Rainmaker Rewind: How to Find Your Content Marketing Strength

By Caroline Early

Rainmaker.FM rewind

With an array of content mediums to choose from, which ones will work best for you and your business? In this week’s edition of Rewind, Amy Harrison answers your content marketing questions on the most recent episode of Hit Publish.

By sharing some of her personal experiences, she hopes to help you evaluate the main content choices that are available for marketing your business and selling what you do.

What’s at risk if you don’t play to your strengths when creating content to market your business? Well, there are a number of dangers for you and your …read more      

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Should You Switch Your Site to HTTPS? Here’s Why You Should or Shouldn’t

By Neil Patel

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There are two types of SEOs:

Those who love the technical stuff…

…and those who hate it.

If you fall into the first category, you’re probably already experienced with HTTPS.

If you’re in the second category of SEOs, you might be a little intimidated by it.

If you are intimidated, it’s for a good reason, and I completely understand it.

There are some parts of HTTPS that are complex, but most of it is simple.

Furthermore, you don’t need to understand the exact behind-the-scenes work going on in order to implement HTTPS on a website.

What’s the deal? Is HTTPS important or not?

The idea of HTTPS has …read more      

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3 Resources to Help You Create, Organize, and Manage Your Content

By Stefanie Flaxman

copyblogger collection - how to sort and use your content

Miriam Lafayette really knows what she’s doing. She absolutely has it together.

Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose work you love.

You look forward to her new content every time she publishes. You’d be so excited if you could have brunch with her in a fancy cafe. She’d radiate luminous energy as you both sipped tiny cups of espresso and nibbled on delectable cuisine.

But if you did meet Miriam, you’d discover that she’s not always pleased with her creations. Her run-of-the-mill aura is nothing to write home about, …read more      

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