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March 2016
Home 2016
24 MarFeatured

How to Convince Your Skeptical Readers to Accept a New Idea

by Jason Fairfield0 Comments

By Sean D’Souza

3 ways to write convincingly

If you look at the last 30 years of the men’s 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting saddled with a doping allegation.

  • Carl Lewis: failed drug test, 1988
  • Ben Johnson: failed drug test, 1988
  • Linford Christie: tests positive for pseudoephedrine, 1988
  • Justin Gatlin: failed drug test, 2006
  • Maurice Greene: admits to buying performance-enhancing drugs, 2008

And then Usain Bolt comes along. He not only wins the gold in both the 100-meter and 200-meter finals at the 2008 Olympics in Beijing — he also breaks two world records for those races.

Can anyone …read more      

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23 MarFeatured

Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements

by Jason Fairfield0 Comments

By Neil Patel

image06

Metrics aren’t perfect.

But if you can’t measure something, you have no idea whether it’s working or not.

While metrics don’t always tell the whole story by themselves, together, they can provide you with the whole picture.

This allows you to spot problems as well as opportunities for improvement in all areas of your business, including your social media marketing.

There’s one issue I constantly see:

Marketers record metrics but never do anything with them.

Just recording metrics won’t do anything. You need to record and analyze them so you can take action to improve your processes, which will then lead to positive results.

That’s what …read more      

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23 MarFeatured

4 Unexpected Methods for Becoming an Authority on Nearly Any Subject

by Jason Fairfield0 Comments

By Sonia Simone

simple steps to master your topic

The key to online success is authority. The key to authority is knowing what the heck you’re talking about and being able to express it well.

So, what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating content-driven websites is the insecurity that they’ll never be able to learn enough to be an expert.

Here are four unexpected ways to become insanely knowledgeable about nearly any subject under the sun.

1. If you’re a one-eyed man, work with that

In the land of the blind, the one-eyed man …read more      

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22 MarFeatured

5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers

by Jason Fairfield0 Comments

By Demian Farnworth

content marketing's bright future

Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia.

Maybe you are a die-hard copywriter, having cut your teeth on direct response campaigns through snail mail, but you’re looking for a faster-paced challenge.

Or maybe you are like me: an English Literature graduate from the Midwest who wanted more out of life than days waiting tables and nights working on poems no one would read.

No matter which category you belong to (or maybe you defy all categories), you know you are a writer because you …read more      

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21 MarFeatured

The $100,000 Challenge: February Update

by Jason Fairfield0 Comments

By Neil Patel

feb traffic

Hey, everyone! We just wrapped up our 11th month of the $100,000 challenge for NutritionSecrets.com. As predicted, it was a down month.

Traffic was up overall, but because we were running short on fish oil inventory, revenue wasn’t as high as it was in the previous month.

For the month of February, traffic grew to 200,709 visits and 251,834 pageviews. That’s not too shabby, considering we had 159,945 visits in January, which had two more days.

As for income, revenue went down to $54,285.30… So, let’s dive right into the numbers…

Traffic

Shockingly, traffic was up significantly. It mainly came from search, but I never …read more      

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