This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post

By Demian Farnworth

structure your content with this simple technique

In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages.

The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity.

Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages.

And one of the most common questions that popped up on day …read more      

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Rainmaker Rewind: How Oscar Nominee Emma Donoghue, Screenwriter of ‘Room,’ Writes

By Caroline Early

Rainmaker.FM rewind

Editor’s Note: For all you audiophiles out there, we are pleased to begin syndicating Rainmaker Rewind, a quick, curated look at top picks of the week from Rainmaker.FM!

This week’s edition of Rewind features our recent interview with Emma Donoghue, Oscar nominee and author/screenwriter of Room.

In this episode of “The Writer Files,” international bestselling author and critically acclaimed screenwriter Emma Donoghue chats with host Kelton Reid about her writing process and adapting her best-known work into an award-winning movie.

In addition to writing for the screen, stage, and radio over her prolific career, this multi-genre …read more      

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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

By Neil Patel

facebook

If you want to know what works when it comes to marketing, you need to study the competition.

This includes the tough competition, but the weak competition as well.

By doing this, you can determine why the best succeed, and why the others fail in their efforts.

To do so effectively, you need to look at one particular area of interest.

The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.

Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on …read more      

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3 Resources to Help Beginners Become Professional Content Marketers

By Stefanie Flaxman

copyblogger collection - become a content pro

“Da” was the first pronoun I used to refer to myself as a small child. I think I was trying to say “I,” but I overcomplicated the word.

At any rate, whenever I encountered a new or challenging task — like growing human beings do — I would say out loud:

“Now how Da do dis?” (Translation: How do I do this?)

It became a running joke in my family, and it’s a phrase I still use today. When I sat down to write this article, I said to myself, “Now how Da do dis?” I say it to myself every …read more      

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The 79-Year Master Plan for Becoming Unforgettable

By Pamela Wilson

masterful moves that get attention and keep it

During his career he was loved, hated, admired, dissed, fought over … but never ignored.

His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y …

Picasso.

Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso did exactly that.

I have to confess that I’ve had a creative crush on him ever since I first encountered his work in my college art history class.

But it wasn’t until I stood in front of piece after piece of his art that I learned the most important lesson …read more      

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