By Neil Patel

You hear the term “personal brand” being thrown around a lot these days.

Almost annoyingly so.

Everyone is trying to build and strengthen their personal brand in order to stand out in their industry and make a connection with consumers.

It’s a key ingredient in building your career, a business, etc., so it totally makes sense why this is such a top priority.

When I hear someone mention notable figures, like Mark Cuban, Tim Ferriss, or Dan Bilzerian, I can’t help but think of certain adjectives I associate with each of them.

For instance, when I think of Mark Cuban, I think bold, outspoken, and …read more      

By Neil Patel

I’ve said it before: a successful PPC campaign boils down to two things:

1. Increasing click-through rate (CTR)
2. Lowering cost-per-click (CPC)

Pretty simple, right?

But I want to add one more point to that statement. It’s not complicated.

You also need to get high quality traffic.

This means reaching your target audience and bringing in visitors who are ready to buy. What you don’t want is lukewarm traffic with only a vague interest in your product/service.

You want leads who have one hand on their wallets, ready to whip them out and make a purchase.

Now, allow me to point out a brutal truth about PPC marketing.

It’s …read more      

By Sonia Simone