By Sonia Simone
So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator.
Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.
On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point.