By Neil Patel

It’s always great news for a business when their subscriber list starts to grow.

The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue.

But that’s not always the case.

People ask me all the time why their bottom line hasn’t improved as their subscriber rates increase.

It’s because they don’t have active subscribers.

How do you stay connected and make sure your customers are actively engaged with your content?

Take a step back, and assess your current opt-in process.

It may have some flaws.

Sure, you may see your number of subscribers …read more      

By Sonia Simone

I love presentations. I love going to them and I love giving them. You have a defined amount of time, during which a bunch of people come together to listen to a message. Whether your presentation is online (a SlideShare, a webinar) or in the real world (a talk to a large or small audience),
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The post Use These 4 Copywriting Pillars to Craft Kickass Presentations appeared first on Copyblogger.

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By Stefanie Flaxman

You may be surprised to see the lyrics in this article’s image attributed to Leslie Bricusse, because one of the most widely known versions of the song “Feeling Good” was recorded by Nina Simone (no relation to Sonia Simone). So, with no disrespect to Leslie Bricusse … Who the hell is Leslie Bricusse? Leslie Bricusse
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The post How to Feel Good as a Writer: an Origin Story appeared first on Copyblogger.

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By Neil Patel

Has your email list come to a standstill?

Unfortunately for some businesses, the marketing campaigns designed to grow their email lists don’t always work.

The methods grow stale, and businesses have trouble adding new subscribers.

If this is happening to you, don’t get discouraged.

I’ll show you how to add subscribers and increase engagement with customer surveys.

Focusing on customer surveys will be a great decision for your brand.

You’ll find out valuable information about their levels of satisfaction and buying habits.

Surveys can help alter your marketing strategy, products, or services based on the results.

Asking the customer for their opinion …read more      

By Loryn Thompson

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you
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The post The Content Marketer’s Guide to UTM Parameters for Tracking Referrals appeared first on Copyblogger.

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