How to Build Hype for the Holiday Season as an Ecommerce Brand

By Neil Patel

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This is a great marketing opportunity for your ecommerce business.

You have a small operating window to effectively execute your plan.

These are some of the most common days to mark on your calendar during the holiday season:

  • Thanksgiving
  • Black Friday
  • Cyber Monday
  • Christmas Eve
  • Christmas Day
  • New Year’s Eve
  • New Year’s Day

These all happen within a month or so of each other.

Sure, there are other holidays spread throughout the year.

You can still run promotions for holidays like April Fool’s Day, Mother’s Day, 4th of July, and Labor Day.

But the holidays at the end of the year can be extremely profitable for you if you’re building …read more      

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Clickbait, Insomnia, and Writing Fears … Nevermore

By Sonia Simone

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?”
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How to Build Your Email List Using Facebook Live

By Neil Patel

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How often do you use Facebook Live video streaming?

If your answer is never or not very often, you need to change that.

You can use Facebook Live for various marketing campaigns.

It can also help you add subscribers to your email list.

Leveraging your live video streaming skills the right way can help you multitask.

Obviously, you want to promote your brand, products, and services.

And you want to add more people to your email list.

Facebook Live allows you to do all of these things simultaneously.

One of the best parts of this live-streaming platform is the quality.

You won’t have to worry about …read more      

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What’s Your Worst Writing Fear? Dread and Trepidation from Our Editorial Team

By Sonia Simone

It seems straightforward enough. We human beings are innately verbal creatures. Writing is just taking the language we dream, think, and speak in, and arranging the words on some paper or a computer screen. So why is it so hard sometimes? I think it’s because the same inventive brains that gave us Harry Potter, A
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The Best Place to Consistently Find Winning Content Ideas

By Stefanie Flaxman

For the fourth night in a row, I woke up at 4:00 a.m. to the sound of a bird outside my window squawking in a unique, almost understated, way that echoed through my apartment as a clicking noise. On this particular night, I was accompanied by a pounding headache — but neither Squawking-Clicking Bird nor
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