You may or may not know that I haven’t always been Copyblogger’s editor. For many years, I was a Copyblogger reader. I didn’t know Brian. I didn’t know Sonia. But I pretended that I did. Of course I didn’t tell anyone that … I just received so much guidance from Copyblogger that helped me position
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By Neil Patel
In order to run a successful business, you’ll need to do more than just acquire customers.
One of the best ways to have a successful customer retention strategy is by creating customer engagement.
That goes for all companies across every industry.
Whether you have a brick and mortar location in a small town or have a global ecommerce distribution network, the customer is the lifeline of your business.
While it may not seem like an issue or concern right now, failing to keep your customers engaged could be detrimental to your business.
Fortunately, it appears as though you’ve recognized …read more
By Neil Patel
While most people may not realize it, marketing and psychology are closely related.
The most successful marketing campaigns apply customer psychology.
On the surface, it’s a simple concept.
If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit.
One of the most important psychological factors you need to consider is color.
Keep it in mind when you’re:
The list goes on and on.
Basically, anything visual your company produces needs to have appropriate color schemes.
The right colors …read more
By Sonia Simone
It’s Thanksgiving week in the U.S.! My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of the other fun things we’ll have on the table. So this week is a short one for you. On Monday, the editorial team got together to talk
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We’ve been excited to unleash this year’s Black Friday sale ever since we first told you about it two weeks ago. And why wait until Friday to get started? Just in case you are planning to brave the crowds and chaos this Friday … Or in case you don’t want to think about anything on
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