By Neil Patel
While most people may not realize it, marketing and psychology are closely related.
The most successful marketing campaigns apply customer psychology.
On the surface, it’s a simple concept.
If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit.
One of the most important psychological factors you need to consider is color.
Keep it in mind when you’re:
- branding your company logo
- designing your website
- building a mobile application
- creating a call-to-action button
- sending an email
- coming up with a marketing campaign.
The list goes on and on.
Basically, anything visual your company produces needs to have appropriate color schemes.
The right colors …read more