By Neil Patel

To survive, businesses constantly need to come up with new revenue streams.

While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie.

The companies who focus on lead generation do more than just survive—they thrive.

That’s where I want you to be.

People don’t start a business to make the bare minimum.

As a marketing expert with a proven track record, I can help your company generate more leads with simple strategies.

Customers won’t find you unless you put some effort in making yourself visible.

Surprisingly, the majority …read more      

By Sonia Simone

It’s the hard part. The thing about being a writer that isn’t necessarily all that awesome. Sometimes it’s the part that makes you doubt yourself, doubt your creativity and abilities, maybe even doubt whether this whole professional writing thing really makes sense for you. “What the &$%# am I going to write about this week?”–
Read More…

The post How to Find a Juicy Writing Idea When Your Creative Well Has Run Dry appeared first on Copyblogger.

…read more      

By Neil Patel

I see people make this mistake all the time.

They come up with a slogan and assume it’s an effective value proposition.

Yes, slogans are a great way to build your personal brand.

It’s a great way to help consumers remember who you are.

But slogans are not value propositions.

What’s a value proposition?

It’s a unique message to the consumer that conveys the main reason why they should buy from your brand.

Your value needs to be relevant to the customer. Explain why your brand, product, or service can offer a solution to a problem.

Be specific when you’re talking about these benefits.

Differentiate yourself …read more      

By Sonia Simone

This week, Stefanie Flaxman and I yielded the floor to a pair of smart gentlemen who we don’t hear from quite as often as we used to. And we featured a writer you haven’t seen on Copyblogger before. Her debut post for us is a must-read for writers who like being able to pay their
Read More…

The post Killer Resources for Freelancers … and an Option for Those Who Don’t Want to Go It Alone appeared first on <a class="colorbox" rel="nofollow" …read more      

By Neil Patel

How well do you know your competition?

Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does.

Not everyone will survive.

Sooner or later, one or two companies will separate themselves from the crowd.

If you want to be an expert in your niche, you’ll need to learn effective competitor analysis skills.

Otherwise, you could put yourself at risk of falling behind those businesses that adopt these strategies first.

As a marketing expert who founded several startup companies, I’m well aware of how competitive certain spaces can …read more