In my youth, a former co-worker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally
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The post Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples appeared first on Copyblogger.
By Neil Patel
Email marketing is an essential component of every business.
But it’s even more important for your ecommerce website.
Why?
It’s one of the best ways to communicate with your customers.
As an ecommerce business, you don’t have the luxury of seeing your customers face to face like you would if you were a brick-and-mortar company.
Sure, there are other ways you can communicate with your customers.
They can call your customer service department or reach out to you on social media.
But marketing experts agree that email is the most effective digital marketing tactic.
With that said, your strategy …read more
Authority Pro is a fresh new design by our Lead Designer Rafal Tomal and the team at StudioPress. The big idea behind this specific design is to help you put the full extent of your expertise on display. Consistently demonstrating your likable expertise over time is what allows you to build meaningful and lasting trust
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The post Authority Pro for WordPress: Demonstrate Your Expertise and Build Trust appeared first on Copyblogger.
By Sonia Simone
We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get
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The post Get Your Website Firing on All Cylinders (Visually and Verbally) appeared first on Copyblogger.
By Neil Patel
Many factors can influence a customer’s decision making.
How can you get them to buy products from your company instead of your competition?
You have to find a way to influence their opinions.
You can achieve this by leveraging social proof.
The goal is to create a positive perception of your company. It’s power in numbers.
Let’s say a prospective customer is searching for a product online.
They know what they want, but they’re not sure which ecommerce store to buy it from.
What are some things they may be looking for?
Company A has over 500 reviews. Company B has only 7 reviews.
Which one …read more