How to Effectively Use Social Proof to Increase Conversions

421

Many factors can influence a customer’s decision making.

How can you get them to buy products from your company instead of your competition?

You have to find a way to influence their opinions.

You can achieve this by leveraging social proof.

The goal is to create a positive perception of your company. It’s power in numbers.

Let’s say a prospective customer is searching for a product online.

They know what they want, but they’re not sure which ecommerce store to buy it from.

What are some things they may be looking for?

Company A has over 500 reviews. Company B has only 7 reviews.