By Neil Patel

I know how much time and effort you put into building your email subscriber list.

But growing that list is only half the battle.

Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response.

I’ve seen many companies having success with adding customers to their email lists but struggling with the content portion of their email marketing strategy.

Simply put, they don’t know what to write in their emails or when to send them out.

Each message you send needs to be carefully calculated.

Timing is everything.

That’s why I love …read more      

By Sonia Simone

Here at Copyblogger, we’ve always been in love with writers. So we thought it would be fun to wrap up the year with a collection of some favorite blogs and podcasts that teach writing, showcase writing, or help writers. This is very much a partial list — so if you have a favorite site that
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The post Some of the Copyblogger Team’s Favorite Writing and Content Sites appeared first on Copyblogger.

…read more      

By Neil Patel

Businesses are at the mercy of their customers.

The customer determines whether a company thrives, survives, or fails.

That’s why you’re spending so much time, effort, and money on various marketing campaigns.

Targeting new customers.

Trying to retain existing customers.

Figuring out how to squeeze some additional profits from your best customers.

It may be exhausting, but it’s absolutely necessary.

All of these efforts can be summarized with two questions:

1. What does the customer want and need?
2. How can I provide them with those wants and needs?

That’s what it all comes down to.

What’s the most inexpensive and reliable way to …read more      

By Sonia Simone

This week, we have lots of pragmatic advice for you on how to be a happier, more productive person. Because you’re good enough, you’re smart enough, and gosh darn it, this joke has now been permanently rendered un-funny. On Monday, Morgan Dix (he happens to be one of our Certified Content Marketers) revealed what meditation
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The post Keys to Greatness (or Just Getting More Great Stuff Done) appeared first on Copyblogger.

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By Neil Patel

Where can your customers reach you?

I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location.

Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later.

But for now, let’s assume at the bare minimum you’ve got a:

• website
• blog
• Facebook profile
• Twitter account
• Instagram page
• LinkedIn account
• YouTube channel

You may even be active on other networks like Snapchat.

With so many channels for marketing distribution, it’s essential you have consistency across all your platforms.

Creating symmetry on all of these distribution channels will …read more