By Neil Patel
Businesses are at the mercy of their customers.
The customer determines whether a company thrives, survives, or fails.
That’s why you’re spending so much time, effort, and money on various marketing campaigns.
Targeting new customers.
Trying to retain existing customers.
Figuring out how to squeeze some additional profits from your best customers.
It may be exhausting, but it’s absolutely necessary.
All of these efforts can be summarized with two questions:
- What does the customer want and need?
- How can I provide them with those wants and needs?
That’s what it all comes down to.