By Brian Gardner

Authority Pro is a fresh new design by our Lead Designer Rafal Tomal and the team at StudioPress. The big idea behind this specific design is to help you put the full extent of your expertise on display. Consistently demonstrating your likable expertise over time is what allows you to build meaningful and lasting trust
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The post Authority Pro for WordPress: Demonstrate Your Expertise and Build Trust appeared first on Copyblogger.

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By Sonia Simone

We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get
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The post Get Your Website Firing on All Cylinders (Visually and Verbally) appeared first on Copyblogger.

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By Neil Patel

Many factors can influence a customer’s decision making.

How can you get them to buy products from your company instead of your competition?

You have to find a way to influence their opinions.

You can achieve this by leveraging social proof.

The goal is to create a positive perception of your company. It’s power in numbers.

Let’s say a prospective customer is searching for a product online.

They know what they want, but they’re not sure which ecommerce store to buy it from.

What are some things they may be looking for?

Company A has over 500 reviews. Company B has only 7 reviews.

Which one …read more      

By Sonia Simone

It’s time again for our pair of Content Excellence prompts! All year, our community has been working with these each month to create better work, and to create more of it. This month’s prompts could potentially be swapped, because they’re both ways to do better work and more work. They go together like (dare I
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The post 2017 Content Excellence Challenge: The November Prompts appeared first on Copyblogger.

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By Stefanie Flaxman

It was a brisk winter evening. While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously blended with the rain pattering on the window next to my desk, as the light from the full moon illuminated my computer monitor. Then, as the clock struck midnight, something
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The post The Slippery Truth about Grammar Checkers appeared first on Copyblogger.

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