By Neil Patel

What’s the number one goal of content marketing?

Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement.

Content marketing thrives on engagement!

You want your audience to take an active interest in your content and interact with your brand.

This typically comes in the form of likes, shares, comments, etc.

But there’s a new format that’s really picking up steam, and that’s surveys.

They’re especially big on Facebook right now.

Here’s an example of one Jeff Bullas used to figure out what his audience’s goals were when using LinkedIn:

When done correctly, surveys are excellent engagement boosters because:

• they’re inherently interactive
• most people have a natural …read more      
  

By Stefanie Flaxman