How to Get Your Content to Rank for Seasonal Keywords

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When you hear the phrase seasonal keywords, what comes to mind?

Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords?

Well, that’s definitely part of it.

Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays.

After all,

holiday retail sales during November and December brought in $658.3 billion in 2016.

This translates into holiday retail sales representing 20% of total retail industry sales.

But there’s a lot more to it than that.

When I say seasonal keywords, I’m referring to any particular time of the year when there’s a spike in …read more