2017 - Page 33 of 72 - Oncor Solutions

Expand Your Content Marketing Toolkit

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic.

On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent cruise shaped how he thinks about customer experience — and how you can structure your content to make your audience feel like treasured guests.

And on Wednesday, Stefanie Flaxman saved us from the humiliation of 12 …read more

12 JulFeatured

Here Are the Research Hacks I Use to Come up with a List of Target Keywords Fast

by Jason Fairfield0 Comments

By Neil Patel

Keyword research is synonymous with SEO.

I remember, back in the day, when keyword research was SEO.

The recipe was simple.

Use the Google Keyword Tool (now known as the Google Keyword Planner) to type in a broad search phrase.

Find a keyword phrase that receives a considerable number of searches with minimal competition.

Stuff the crap out of it in your blog post.

And voila! You’re on the first page of Google!

That was when SEO was pretty archaic and Google’s algorithm was much less sophisticated than it is today.

Back then, pretty much anyone could game the system with a little know-how.

Heck, I remember when people …read more

12 JulFeatured

Stop Making These 12 Word Choice Errors Once and for All

by Jason Fairfield0 Comments

By Stefanie Flaxman

Bill is at a wine bar on Saturday night, enjoying a glass of Pinot Noir.

After striking up a playful conversation with Lisa (who prefers Syrah), he asks for her telephone number. Lisa agrees to Bill’s request, and he creates a new “contact” in his cell phone.

“No,” Lisa stops Bill. “You’ll have to memorize it. I don’t want you to write it down.”

Bill accepts the challenge and confidently repeats the 10-digit number a few times aloud. Lisa proceeds to talk about her cat Nibbles for an hour and then leaves the bar after she realizes how late in the …read more

11 JulFeatured

3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard

by Jason Fairfield0 Comments

By Will DeWitt

Recently, my wife and I went on our first cruise.

Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another.

Why?

It’s all due to the completely satisfying experience we had from the moment we stepped foot on the ship to our final moment aboard. The cruise line earned our loyalty by instantly pulling us in and retaining our attention in unique and entrancing ways.

Here’s how you can use the “cruise ship” model to …read more

10 JulFeatured