How to Tweak Your PPC Strategy During the Holiday Season

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Just like in life, there’s an ebb and flow to marketing success.

That means a huge part of finding success as a marketer is being adaptable.

This allows you to capitalize on trends and strike while the iron is hot.

And if there’s any time of year that impacts sales and marketing, it’s the holidays.

In fact, nearly a fifth (19.2%) of retail sales take place over the holiday season.

It’s big business.

And holiday retail sales are only continuing to grow, which is great news for marketers.

While there was a drop off in 2008 and 2009, during …read more