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June 2017
Home 2017
28 JunFeatured

The Digital Marketer’s Guide to Programmatic Marketing

by Jason Fairfield0 Comments

By Neil Patel

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The evolution taken in place in digital marketing over the last decade is amazing.

We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI.

This evolution has largely been fueled by data and predictive analytics.

And what I love is the power that small-scale marketers now have.

The tyranny of traditional gatekeepers in marketing has been drastically diminished, which to me is a beautiful thing.

You don’t have to have a massive marketing budget to get results anymore.

It’s more about being savvy and staying ahead of the game.

One particular technique beginning to pick up steam …read more      

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28 JunFeatured

7 Ways to Find Readers and Subscribers When No One Knows You Yet

by Jason Fairfield0 Comments

By Sonia Simone

The early days of a new blog, podcast, or video channel are actually a sort of magical time.

It’s quiet. No one has shown up yet. You can say or do nearly anything. You have the opportunity to experiment and play without fear.

And, let’s face it … we all want to get past it as quickly as humanly possible.

While I truly would encourage you to stop and smell those roses, I also appreciate that we start websites because we want to build and serve audiences.

If you have something cooking and you’d like to accelerate the process of pulling …read more      

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27 JunFeatured

How to Build a Better WordPress Website … One Week at a Time

by Jason Fairfield0 Comments

By Jerod Morris

What is the key to building a better website?

Well, you first need an idea. And it needs to be useful.

Next, you need to start with the right stuff, the right raw materials. You clicked on the headline of this post, so perhaps you’re already using WordPress or strongly considering it. Good choice. Continue down that path.

After that, you have to be willing to hit Publish. Whether you’re starting your own food blog, marketing your copywriting business, or building an audience for your coaching services … you have to put your story out there on the web for all …read more      

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26 JunFeatured

16 Essentials to Creating a Trust-Boosting Twitter Profile

by Jason Fairfield0 Comments

By Neil Patel

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I don’t need to tell you how big trust in business and marketing is.

Trust is everything.

You can pull every clever trick in the book, invest thousands of dollars in slick, sexy advertising and work tirelessly on conversion optimization tactics.

But at the end of the day, it’s trust that leads to sales.

That’s probably why word-of-mouth marketing is just as important as it’s ever been.

A new study from Ogilvy, Google and TNS found,

word of mouth is the most powerful factor when it comes to consumers’ relationships with brands.

According to that study, 74% of consumers cite word of mouth …read more      

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26 JunFeatured

When to Send Article Pitches (and Other Important Emails)

by Jason Fairfield0 Comments

By Stefanie Flaxman

"Forcing a project to completion, you ruin what was almost ripe." – Lao Tzu, Tao Te Ching

It feels good when you’ve done your research before pitching an article idea to an editor:

  • You know the publication’s audience
  • You know your topic offers value in unique ways
  • You know the editor’s content preferences and pet peeves

But you’re not done yet.

Although hitting the “send” button on your email seems like an inconsequential step in your article pitching process, I recommend pausing before you take that action.

That moment of excited impatience could spoil all the important research you’ve just performed.

Caution: avoid these days of the week

Have you ever suggested a fun activity to a friend, significant other, or …read more      

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