2017 - Page 42 of 72 - Oncor Solutions

31 MayFeatured

How to Become the Most Persuasive Copywriter on the Planet

by Jason Fairfield0 Comments

By Neil Patel

Copywriting, when compared to other forms of writing, is a different kind of animal.

It’s not necessarily about writing well.

It’s about writing persuasively.

It doesn’t matter if you’re a world-class wordsmith or a literary genius.

If you can’t effectively move readers through the proper sequence of steps and ultimately convince them to buy, your conversions are going to suffer.

Now, I’ll be the first to admit I’m not the world’s greatest writer.

You probably won’t see me publishing a novel anytime soon.

But I’d like to think I’m good at copywriting, which, in its simplest form, is “the act of writing text …read more

31 MayFeatured

The Career-Expanding Discovery Many Profitable Writers Have Made

by Jason Fairfield0 Comments

By Stefanie Flaxman

"This skill enables your professional life as a well-paid writer." – Stefanie Flaxman

The struggle when I started my freelance writing service business looked like this:

I was fascinated with crafting words that accurately conveyed a message.
I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue.
I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates.

And I completely understood why filling up pages with words was not valued. Nothing is worse than paying for a service that doesn’t produce results.

When writers charge low fees for content writing that doesn’t persuade prospects to take action, …read more

30 MayFeatured

Your Content Marketing Won’t Work Without This

by Jason Fairfield0 Comments

By Jerod Morris

"Learn how to write words that work and teach people what they need to know to do business with you." – Jerod Morris

“What is copy?”

My wife asked me this a few days ago.

I had been going on and on at dinner, hands gesturing, spittle flying, talking about something work-related. She waited patiently until I was finished to ask.

Her question jarred me. It had been a while since I’d thought about what “copy” is. And in that moment, my immediate reaction was to remember how I used to hate the word.

It always felt … pretentious … to me.

I used to hear phrases like “ad copy” and “website copy” and cringe. I’d think: