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February 2017
Home 2017
16 FebFeatured

A Guide to Meaningful Content that Resonates

by Jason Fairfield0 Comments

By Sonia Simone

A Guide to Meaningful Content that Resonates

Oh the drama!

No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you.

On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content. And on the Copyblogger FM podcast, I talked about how some of the Super Bowl ads sparked more drama than they intended — with thoughts on what to do when your once-neutral message takes on a political charge.

On Tuesday, our friend Sean …read more      

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15 FebFeatured

7 Tools for Generating Infinite Content Ideas for Your Blog

by Jason Fairfield0 Comments

By Neil Patel

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Blogging sucks.

Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys.

But what does suck is having to constantly come up with new ideas for blog posts.

It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the top of your head.

Research from The Content Marketing Institute found that “57% of B2B marketers say that producing content consistently is their biggest struggle.”

And the struggle is real.

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it …read more      

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15 FebFeatured

How to Quit Being So Damned Boring

by Jason Fairfield0 Comments

By Sonia Simone

"Please, please, please stop doing this." – Sonia Simone

It always begins with so much promise.

“I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?”

I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad.

There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness. The careful, even painstaking articles, describing 7 Ways to Do the Thing.

The blogger has been studying, and that’s excellent. We love content marketing …read more      

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14 FebFeatured

Transform Your Content from Predictable to Provocative with This Bold Method

by Jason Fairfield0 Comments

By Sean D’Souza

Stop for a moment to think about a super-athlete.

A person who won 122 consecutive races and broke the world record four times.

That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4, 1987, in Madrid, Spain, Danny Harris beat Moses.

Objections in articles are like Danny Harris.

They bring in an unexpected element to one-sided content. Instead of the article pushing a single idea forward, there’s a sudden disturbance. Let’s find out exactly why objections are so powerful and …read more      

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13 FebFeatured

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months

by Jason Fairfield0 Comments

By Neil Patel

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You don’t need me to tell you how potent content marketing is.

I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”

You get it.

But the term “content marketing” is a wide umbrella, encompassing a nearly infinite number of strategies and variations.

What you really need to know is which content marketing tactics will get you legitimate results—which ones will boost your traffic and generate sustained leads.

In other words, which strategies are …read more      

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