By Sonia Simone
It always begins with so much promise.
“I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?”
I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad.
There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness. The careful, even painstaking articles, describing 7 Ways to Do the Thing.