The Art of Seductive Content Marketing

By Brian Clark

Phil Connors is having a bad day … over, and over, and over.

The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and again, and again.

It all begins at 6:00 a.m., the same way each day. The clock radio clicks on with Sonny & Cher’s I Got You Babe, followed by the declaration, “It’s Groundhog Day … and it’s cold out there!”

After the initial shock wears off, Phil (played …read more      

Read More

How to Become a Marketer Who Thinks Strategically

By Neil Patel

image04

One of the greatest challenges a new marketer will face is getting into, and staying in the right mindsight.

By its very nature, marketing is highly tactical. There are countless ways to engage your audience.

Unfortunately, most of the tactics tend to be done in a vacuum without any thought to strategy.

They’re reactionary, which can bring diminished results and less-than-desirable returns.

In the B2B space, only about a third of marketers actually have a documented strategy to drive their business forward.

That’s why more than half are struggling to create marketing campaigns that actually engage an audience and produce a substantial return. …read more      

Read More

Connect with Your Audience, Connect to Your Power

By Sonia Simone

Connect with Your Audience, Connect to Your Power

You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr.

Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we want, by thinking carefully about the type of messages we create.

The first step is to get very clear about who your people are (and aren’t). Brian has some …read more      

Read More

The Subterranean Foundations of Any Good Content Marketing Strategy

By Robert Bruce

"Words are loaded pistols."  – Jean-Paul Sartre

Let’s go deep for a moment.

Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online.

As Mr. Sartre once said, “Words are loaded pistols.” I happen to believe that is a true statement. But today, without a largely invisible foundation that amplifies your words, they may as well be as impotent as an unloaded .38 Special.

Here are three simple “subterranean” lessons I’ve learned (and imperfectly used) over …read more      

Read More

How to Get Your Boss to Invest More Money in Content Marketing This Year

By Neil Patel

Content marketing has come a long way over the last 10 years.

More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video.

Still, there’s a surprising number of businesses that either don’t leverage content marketing at all or have fairly slim content budgets.

While some 88% of marketers are using content marketing to reach their audiences, only about 30% see their campaigns as effective.

That can create a problem when it’s time to try new things, launch new campaigns, and venture into new content formats.

Getting management to invest …read more      

Read More