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January 2017
Home 2017
09 JanFeatured

Your 2017 Content Excellence Challenge: The January Prompts

by Jason Fairfield0 Comments

By Sonia Simone

Content Excellence Challenge: January Prompts

In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge.

January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement.

Every month, we’ll give you a pair of prompts that we can all work on together as a community.

  • The first prompt each month will be creative — prompts intended to improve your craft.
  • The second will be productive — prompts intended to improve your productivity.

We’d love to have you join us for every pair of prompts, but of course you’re always welcome to jump on and off …read more      

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09 JanFeatured

The Simple 3-Step Process for Creating a Winning Content Marketing Strategy

by Jason Fairfield0 Comments

By Brian Clark

"Make your ideal prospect view you as the only reasonable choice." – Brian Clark

Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition:

A plan of action designed to achieve a major or overall aim.

Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean a plan that you literally write down.

This is what happens when you document your strategy, again according to CMI’s research:

  • You’ll be far more likely to consider yourself effective at content marketing.
  • You’ll feel significantly less challenged by every aspect of content marketing.
  • You’ll generally consider yourself more effective …read more      
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06 JanFeatured

8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging

by Jason Fairfield0 Comments

By Neil Patel

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Epic copywriting is an integral part of driving traffic and making conversions.

Smashing Magazine even states that “it’s not uncommon for proper copywriting to increase search traffic by 50 percent and conversion rates by 30 percent.”

But being a great copywriter requires more than simply being great at writing.

You need to have a fundamental understanding of human psychology to be able to persuade readers to buy your product/service—you need to know what motivates people to purchase.

Plus, there are several other variables that will impact your approach, including your audience, overall aim, and desired customer reaction.

This graphic from ABC …read more      

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05 JanFeatured

The Power of a Fresh Start

by Jason Fairfield0 Comments

By Sonia Simone

copyblogger weekly

You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer.

Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new content for us.

In case you missed it, Brian did that last one this week. He hit the blog on Monday morning with a post about why so much content out there is so … uninspiring. And he talks about what we can do …read more      

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04 JanFeatured

A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic

by Jason Fairfield0 Comments

By Neil Patel

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Creating long-form content is one of the best things you can do for your online marketing strategy.

Long-form content that passes the 3,000-word mark blurs the line between an article and a guide, making it a unique type of content. It’s detailed, but it’s not too long.

It’s the perfect type of content to truly help your readers.

Not only that, but long-form content also sets you up as an authority, attracts backlinks, and helps you create a sustainable content marketing system.

Throughout my career, long-form content has always been an important part of my marketing strategy. And most of the radically …read more      

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