By Neil Patel

While most people may not realize it, marketing and psychology are closely related.

The most successful marketing campaigns apply customer psychology.

On the surface, it’s a simple concept.

If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit.

One of the most important psychological factors you need to consider is color.

Keep it in mind when you’re:

• branding your company logo
• designing your website
• building a mobile application
• creating a call-to-action button
• sending an email
• coming up with a marketing campaign.

The list goes on and on.

Basically, anything visual your company produces needs to have appropriate color schemes.

The right colors …read more      

By Sonia Simone

It’s Thanksgiving week in the U.S.! My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of the other fun things we’ll have on the table. So this week is a short one for you. On Monday, the editorial team got together to talk
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The post Thanksgiving Week (and a Great Sale) on Copyblogger appeared first on Copyblogger.

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By Brian Gardner

We’ve been excited to unleash this year’s Black Friday sale ever since we first told you about it two weeks ago. And why wait until Friday to get started? Just in case you are planning to brave the crowds and chaos this Friday … Or in case you don’t want to think about anything on
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The post Black Friday Sale: Huge Savings on StudioPress Premium WordPress Themes (Starts Today!) appeared first on Copyblogger.

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By Neil Patel

To survive, businesses constantly need to come up with new revenue streams.

While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie.

The companies who focus on lead generation do more than just survive—they thrive.

That’s where I want you to be.

People don’t start a business to make the bare minimum.

As a marketing expert with a proven track record, I can help your company generate more leads with simple strategies.

Customers won’t find you unless you put some effort in making yourself visible.

Surprisingly, the majority …read more      

By Sonia Simone

It’s the hard part. The thing about being a writer that isn’t necessarily all that awesome. Sometimes it’s the part that makes you doubt yourself, doubt your creativity and abilities, maybe even doubt whether this whole professional writing thing really makes sense for you. “What the &$%# am I going to write about this week?”–
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The post How to Find a Juicy Writing Idea When Your Creative Well Has Run Dry appeared first on Copyblogger.

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