By Neil Patel

By now I’m sure you realize how important Instagram is for your business.

Every day your audience gets bombarded with many different pictures and videos showing up on their timelines. That’s why I’ve told you in the past that you need to write captions that drive engagement.

But nobody will read your captions if the image doesn’t capture their attention. They’ll just keep mindlessly scrolling past your post.

I’ve seen some companies hire experts in photography to help them put out better Instagram posts.

While I can applaud the effort, I also think it’s a complete waste of money. You can …read more      

By Sonia Simone

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track
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The post The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For appeared first on Copyblogger.

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By Will DeWitt

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance
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The post You Need Both of These Skill Sets to Keep Your Audience Coming Back for More appeared first on Copyblogger.

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By Neil Patel

Do your conversion rates need a boost?

Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved.

Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. Just hoping for more conversions isn’t going to cut it.

Here’s another mistake I see businesses make. They confuse a conversion problem with a traffic problem.

Sure, driving more traffic to your website is great. I encourage you to do this. You may …read more      

By Stefanie Flaxman

In How to Feel Good as a Writer: an Origin Story, I wrote, “It’s not our job to know all of the whys, whats, and hows of the future. It’s just our job to do the work.” “Doing the work” before you reach professional status in a creative field is often self-directed. Because it’s in
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The post The Power of Believing You’re an Artist appeared first on Copyblogger.

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