By Neil Patel

When was the last time you updated your website?

If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.

However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen …read more      

By Sonia Simone

Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a
Read More…

The post Welcoming Our New Students to the Creative Foundations Course! appeared first on Copyblogger.

…read more      

By Neil Patel

Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.

After all that hard work, long nights, and endless research, it would be a shame if your book went unread.

For those of you who have recently written an e-book, are in the process of writing one, or planning to write one in the near future, you’ve got to start thinking about your distribution methods.

You could be the best writer on the planet, but if you don’t know how to market yourself, nobody …read more      

By Sonia Simone

About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops working. I stand by my
Read More…

The post 4 Ways to Craft Content that Earns Your Audience’s Attention appeared first on Copyblogger.

…read more      

By Sonia Simone

We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal — but just for this week. We’ve spent months putting the course together, making sure it’s focused, but also comprehensive enough to give you real results. Here’s
Read More…

The post Creative Content Foundations Is Open for Enrollment appeared first on Copyblogger.

…read more