5 Bad Habits that Will Tank Your Social Media Marketing

By Sonia Simone

When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did
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Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved

By Sean Flanagan

If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view,
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How to Use These 8 Visual Elements to Improve Your Marketing Strategy

By Neil Patel

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Did you know that 65% of people are visual learners?

Furthermore, 90% of information that gets transmitted to the human brain is visual.

But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text.

Let that sink in for a moment.

As you’re reading this, you may believe you’re processing the information I’m sharing with you, and that very well might be the case. But if I show you an image, like this one, it will increase the chances of you remembering it:

As a marketer, you need …read more      

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5 Types of Audience Members You Can Safely Ignore

By Stefanie Flaxman

It takes a certain amount of strength to be an audience-focused content creator. It’s not for the faint of heart. Because when you know your audience is the source of all good things for your business, you open yourself up to receive a lot of opinions. But sometimes those opinions can also weaken the energy
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The Top 10 Features of a Successful Mobile Commerce App

By Neil Patel

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Launching a mobile app is a great way to increase sales for your business.

If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices.

It’s more convenient for them to shop from their phones and tablets because they use these devices on a regular basis.

Yes, you still need to have a web design optimized for mobile users. But that alone won’t be enough.

Having a mobile app will definitely help you maximize your potential revenue.

In the last six months, 62% of smartphone …read more      

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