How to Defeat the Tyranny of Bad Grammar and Worse Sales

By Sonia Simone

Happy North American patriotism week! With Canada Day and U.S. Independence Day, as well as an abundance of summer sunshine, I think we can all agree that the first week of July is a fantastic time to take a few days off. 🙂 With all of this patriotic vacationing going on, we decided to extend
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How to Target Your Mobile Customers with Push Notifications

By Neil Patel

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It’s no secret that our world is trending in a mobile direction.

As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them.

For those of you out there who developed a mobile app, you’re already heading in the right direction.

In fact, without the app as a platform, you won’t be able to use push notifications as a marketing tactic. But this doesn’t mean that you shouldn’t continue reading if you don’t have a mobile app.

While you may …read more      

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Taking Time Off to Honor Independence Day

By Stefanie Flaxman

July 4 is Independence Day in the United States, so today we’re honoring the holiday. Hope you’re having a great week, and we look forward to reconnecting tomorrow! Image courtesy Hugh MacLeod.

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Quit Trashing Your Writing Voice with This Rookie Mistake

By Sonia Simone

I’ve been thinking about writing this one for quite a while, but I’ve just had a lot of other stuff going on. But I can’t stay silent anymore. We need to talk about a serious issue that’s impeding our ability to have the simplest of conversations. No, I’m not talking about the fraying political discourse.
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16 Tips for Naming Your Startup

By Neil Patel

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So you’ve got a great idea for a new business.

You took the time to write a business plan for your startup. After long and grueling months of conducting market research, coming up with prototypes, and analyzing your competition, you’re finally ready to turn this plan into a profitable business.

You even came up with a plan to raise the funds to get your company off the ground.

But before you can proceed any further, you need to name your startup company.

You may have had an idea or two. But how do you know if that name …read more      

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