By Neil Patel

You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do.

I see this common misconception in my consulting work all the time.

Businesses spend much time and effort trying to improve their organic SEO while simultaneously running PPC campaigns to get more website visitors.

There’s nothing wrong with this strategy, but increasing site traffic isn’t the only metric that matters. You also need to focus on how visitors behave after landing on your pages.

Are they converting?

If not, that traffic isn’t translating …read more      

By Stefanie Flaxman

If it’s not one thing, it’s another. A limited number of choices might make us feel like we have to…

The post If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls appeared first on Copyblogger.

…read more      

By Neil Patel

How are you managing the reputation of your company?

If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward.

There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing channels and use website elements to add credibility to your website.

But a news story or a review of your product on a third-party site can be out of your hands.

Your public relations strategy encompasses all these scenarios.

Public relations, or PR, can help expose your business to new audiences.

Simply put, …read more      

By Sonia Simone

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s…

The post 17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For appeared first on Copyblogger.

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By Neil Patel

As a B2B company, you need to learn how to properly market your brand to the right audience.

That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you.

This is especially important for businesses operating as B2B as well as B2C companies. You need to be able to segment your content for each audience.

If your company is strictly a B2B operation, the content creation process should be even easier for you. You won’t have to worry about consumer content at all.

But regardless of your …read more