By Neil Patel

As an SEO expert, you know what it takes to get your content ranked high in search engine results.

Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns.

SEO and PPC are considered to be two very different marketing approaches. But these strategies are more similar than you think.

The biggest difference between SEO and PPC is you’re paying for your PPC campaigns, as the name implies. Driving organic traffic to your website with SEO is free.

While keywords are obviously important to PPC managers, they don’t need to …read more      

By Sonia Simone

Heads up: We just opened the doors to enrollment in our Copyblogger Certification program. If you’re a writer with a…

The post Copyblogger Certification Is Open to New Writers (Limited Time) appeared first on Copyblogger.

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By Kelton Reid

We’re surrounded and enmeshed by stories 24-7. In our multiplying news notifications, podcasts, email inboxes, and blog comments. At coffee…

The post 3 Simple Models for Building an Audience with Storytelling appeared first on Copyblogger.

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By Neil Patel

How often do people visit your website?

To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day.

Even your most loyal customers don’t have a reason to visit your site on a daily basis.

You can’t blame them for this. How often do you buy something online?

According to a recent study about online shopping in the US, 40% of consumers buy products or services from the Internet multiple times per month, and 20% of consumers buy on a weekly basis.

While …read more      

By Stefanie Flaxman

I have an affinity for service businesses. I love when people: Recognize that they possess specific skills that can help…

The post How to Impress and Score Your Next Freelance Writing Client appeared first on Copyblogger.

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