How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

By Neil Patel

lifetime value over time

To survive and stay relevant in the modern era, your business needs to have an active presence on social media.

When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users.

Over 60 million businesses have Facebook profiles.

Those companies are doing much more than just posting content to their timelines. The vast majority of these businesses are paying for ads.

In fact, 93% of marketers take advantage of Facebook advertising on a regular basis.

If you’re active on Facebook but …read more      

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10 Meaningful Ways to Pursue the Success You Deserve as a Writer

By Sonia Simone

We’re always all about sending love (and useful advice) to our community of writers, but this week we were particularly…

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Augmented Reality SEO: What to Expect in the Future

By Neil Patel

pikachu

Augmented reality. It sounds like a term that should be used to describe a science fiction movie.

But augmented reality (AR) has become a force to be reckoned with in 2018.

By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view.

It sounds a bit complicated, but as you’ll see shortly, it’s actually a pretty basic concept you might be familiar with.

Although this technology is seemingly still in its infant stages, as marketers, we need to keep a close eye on how augmented reality can affect our brands.

The most successful businesses …read more      

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Why the Best Writers Aren’t Always the Most Successful

By Sonia Simone

Have you ever noticed that the really marvelous writers — the ones who think carefully about every word, who can…

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How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales

By Nick Usborne

Sometimes we feel in two minds about things. For example, imagine you’re out for dinner. Fabulous meal. Wonderful company. And…

The post How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales appeared first on Copyblogger.

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