By Brian Clark

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario
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By Neil Patel

We all make mistakes.

Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes.

Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand.

Things don’t always go as planned. Research shows that 90% of startup companies fail.

Sure, everything looked good on paper. You found the perfect name for your startup, but you hit some speed bumps along the way that you may not have been prepared for.

If your …read more      

By Stefanie Flaxman

Immediately after getting an idea for a content project, many content creators become preoccupied by the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the time you finish reading this post. To start, think of the last time you heard a song
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By Neil Patel

Email marketing needs to be a priority for all businesses in 2018.

It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation.

If you are putting more effort into your email marketing strategy, you’ve got the right mindset.

That said, just because you’re sending lots of promotional emails doesn’t necessarily mean they are effective.

Some of your emails might be getting marked as spam.

You spent time carefully writing your content, but you didn’t get the results you had expected. Why …read more      

By Sonia Simone

Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie
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