The Top 10 Features of a Successful Mobile Commerce App

By Neil Patel

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Launching a mobile app is a great way to increase sales for your business.

If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices.

It’s more convenient for them to shop from their phones and tablets because they use these devices on a regular basis.

Yes, you still need to have a web design optimized for mobile users. But that alone won’t be enough.

Having a mobile app will definitely help you maximize your potential revenue.

In the last six months, 62% of smartphone …read more      

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How to Defeat the Tyranny of Bad Grammar and Worse Sales

By Sonia Simone

Happy North American patriotism week! With Canada Day and U.S. Independence Day, as well as an abundance of summer sunshine, I think we can all agree that the first week of July is a fantastic time to take a few days off. 🙂 With all of this patriotic vacationing going on, we decided to extend
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How to Target Your Mobile Customers with Push Notifications

By Neil Patel

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It’s no secret that our world is trending in a mobile direction.

As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them.

For those of you out there who developed a mobile app, you’re already heading in the right direction.

In fact, without the app as a platform, you won’t be able to use push notifications as a marketing tactic. But this doesn’t mean that you shouldn’t continue reading if you don’t have a mobile app.

While you may …read more      

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Taking Time Off to Honor Independence Day

By Stefanie Flaxman

July 4 is Independence Day in the United States, so today we’re honoring the holiday. Hope you’re having a great week, and we look forward to reconnecting tomorrow! Image courtesy Hugh MacLeod.

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Quit Trashing Your Writing Voice with This Rookie Mistake

By Sonia Simone

I’ve been thinking about writing this one for quite a while, but I’ve just had a lot of other stuff going on. But I can’t stay silent anymore. We need to talk about a serious issue that’s impeding our ability to have the simplest of conversations. No, I’m not talking about the fraying political discourse.
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