By Neil Patel

So you’ve got a great idea for a new business.

You took the time to write a business plan for your startup. After long and grueling months of conducting market research, coming up with prototypes, and analyzing your competition, you’re finally ready to turn this plan into a profitable business.

You even came up with a plan to raise the funds to get your company off the ground.

But before you can proceed any further, you need to name your startup company.

You may have had an idea or two. But how do you know if that name …read more      

By Stefanie Flaxman

There are writers. And then there are professional writers. Over my career as a writer and editor, I’ve noticed one key factor that enables writers to perform their craft professionally. I’ve said it before, so you won’t be surprised to hear: It’s the ability to self-edit. A strong self-editor doesn’t just show up to work;
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The post 3 Ways to Hone the Skill that Can Advance Your Career as a Writer appeared first on Copyblogger.

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By Neil Patel

Anyone can produce content.

But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content.

Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What is engaging content?

Well, it all depends on whom you ask and how it’s measured. For me, engaging content is all about getting results, such as:

• increase in traffic
• clicks
• opt-ins
• conversions
• sales
• comments
• likes
• mentions

Any of these metrics can be used to measure engagement.

Here’s something else to keep in mind. If your content doesn’t engage …read more      

By Sonia Simone

Well, our big thing this week was … pretty big. 🙂 If you didn’t catch yesterday’s announcement, our wonderful WordPress design and hosting division, StudioPress, has been acquired by WP Engine. We’re excited by the amazing possibilities this opens up for the framework and our beloved WordPress community. And, of course, as Brian wrote, it’s
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The post A Big Announcement, and Advice to Move You Forward appeared first on Copyblogger.

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By Neil Patel

Your new ecommerce site has finally launched. Congratulations!

Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating.

Existing businesses that expanded to the Internet, using it as an additional sales platform, will have an easier time with this.

That’s because they already have current customers familiar with the brand. For the most part, they’ll just need to let those customers know they’re selling online, and sales should follow.

With that in mind, this …read more