By Sonia Simone

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what
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The post Do the Right Thing for Your Business … and Your Audience appeared first on Copyblogger.

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By Neil Patel

So you’re ready to launch a new product.

Congratulations.

Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that.

Whether you’re releasing a new product or an extension of an existing product line, you’ve got to make sure your marketing efforts lead to sales.

Think about all the blood, sweat, and tears you put into this creation. Okay, maybe not blood, but you get what I mean.

This goes all the …read more      

By Nick Usborne

Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want
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The post 4 Reasons Why People Stop Reading Before the End of a Page appeared first on Copyblogger.

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By Sonia Simone

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said
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The post Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills appeared first on Copyblogger.

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By Neil Patel

Are you currently writing guest posts?

I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits.

That’s because they don’t want to waste time creating content for other websites. These bloggers would much rather put more effort into publishing blogs on their own sites.

If this sounds like your mentality, you’re missing out on a huge opportunity here.

Guest posts are one of my favorite ways to drive more traffic to a website. I use this strategy all …read more