Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity,
Read More…
The post If Content Is a Performance, Is It Ever Authentic? appeared first on Copyblogger.
By Neil Patel
No marketing strategy is complete without an effective lead generation strategy.
Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from?
When you’re running multiple campaigns, how are you able to identify the source of your new leads? If you can’t answer these questions, read this guide.
UTM parameters will tell you exactly where the traffic from your digital marketing campaigns is coming from.
I’ve advised some marketers who haven’t implemented this strategy because they think it’s unnecessary. They see their site traffic increase, …read more
By Sonia Simone
First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had
Read More…
The post Want Better Results? Ask Better Questions. Here’s How appeared first on Copyblogger.
By Neil Patel
Every brand needs new customers.
Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.
But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads.
This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive.
But where do you find them?
It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than …read more
By Sonia Simone
Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a
Read More…
The post Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers appeared first on Copyblogger.