By Neil Patel

Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies.

If you are currently building a startup company, kudos to you for the effort.

There is a long and difficult road ahead of you. But if you start with the right foundation, this road can be very rewarding.

If your startup company has already launched and you don’t have a concrete marketing strategy, you’re behind. To be as effective as possible, your strategy should be created in the early stages so you’re ready to go once the company officially launches.

That said, you can’t …read more      

By Sonia Simone

Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this
Read More…

The post Is There Still a Difference Between Marketing and Selling? appeared first on Copyblogger.

…read more      

By Loryn Thompson

I’ve been a sporadic journaler all my life. About once every three months, when inspiration struck, I’d seize my journal and dash out several pages. But most of the time, it sat on my shelf, collecting dust. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard
Read More…

The post How 6 Months of a Daily Journaling Habit Changed My Writing appeared first on Copyblogger.

…read more      

By Neil Patel

Many businesses seek my advice.

Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it.

Many brands are focusing all their efforts on getting higher conversion rates.

Don’t get me wrong. That’s extremely important for the success of your company. For the most part, conversions ultimately translate to dollars. They encourage sales and contribute to your bottom line.

But before people can convert, they need to find your website first. So, companies put forward strategies …read more      

By Stefanie Flaxman

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing. Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to: “Never made it as a wise man
Read More…

The post Weak Email Marketing and Nickelback Have Less in Common than You Might Think appeared first on Copyblogger.

…read more