By Neil Patel

Depending on whom you ask, Millennials have an interesting reputation.

Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them.

An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.”

Truthfully, I think that’s a bit harsh. But it’s safe to say their character traits are very different from those of the generations that preceded them.

Who are Millennials? Although the time period within which they were born is not exact, the term Millennials, also known as Generation Y, generally refers to anyone born during …read more      

By Sonia Simone

This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the
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By Neil Patel

What draws people to your content?

In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline.

Headlines go way beyond just blog posts. This is something you need to focus on for every piece of content you produce.

Whether it’s a new video on your website or a breaking news story you’re sharing via social media, it all starts with a captivating headline.

Obviously, you want people to consume the content you’re producing. But the …read more      

By Sonia Simone

This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our
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By Stefanie Flaxman

I wrote about writing practice last week for a specific reason. Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably
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