By Neil Patel

If your business sells tangible products, you need to have a strong online presence.

But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart.

That’s why it’s important for you to focus on every detail of your ecommerce website.

Learn how to design a homepage that converts.

This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that …read more      

By Sonia Simone

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than
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By Neil Patel

Establishing a strong social media presence is crucial for brand survival in this day and age.

No matter what type of business you have, you need to focus on your Facebook advertising strategy.

Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook.

It’s tough to ignore the fact that Facebook has 2.2 billion active monthly users. Just based on this alone, it’s inevitable that your target market is active on this platform.

But setting up a Facebook business page and posting content …read more      

By Brian Clark

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the
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The post Web Personalization: The Future of Digital Marketing and Sales Is Now appeared first on Copyblogger.

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By Stefanie Flaxman

I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working online today, such as in
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