By Neil Patel

Contrary to popular belief, email marketing is not dead.

Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy.

Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list.

It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a …read more      

By Neil Patel

Everyone has a story, what’s yours?

I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business.

What was your motivation?

Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience.

That’s because they can entice all different types of emotions. The key is finding a way to drive sales by guiding these emotions.

One of my favorite ways to do this is by using your …read more      

By Sonia Simone

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so
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By Neil Patel

Today, your marketing strategy has become more important than ever before.

That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about.

You may have some successful content marketing tactics. That’s great, and you should continue using them.

That said, content marketing alone won’t be enough to reach the widest possible audience. If you want to create more brand exposure and gain an edge over your competition, you’ll need to do more.

Sponsored content may be the solution …read more      

By Sonia Simone

When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement
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