By Tim Paige
Think back to a webinar you attended in the past. You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product
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The post How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy appeared first on Copyblogger.
By Neil Patel
Keep your audience engaged. Engage with your customers. Track engagement.
I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is.
Clicks. Shares. Comments. Traffic. Conversions.
What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition.
There’s a difference between the type of engagement you’ll see on your website compared to your social media pages. These numbers will look different for your email campaigns as well.
It all boils …read more
By Sonia Simone
I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have
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The post Announcing: The Copyblogger Book Club! appeared first on Copyblogger.
By Neil Patel
It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.
I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales.
Sometimes all you need to do is make subtle changes to your existing process. That way you can improve the experience of your current customers and get them to spend more money.
You should set goals that help you increase the average purchase order and buying frequency.
One of the best ways to do this is by encouraging mobile spending.
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By Sonia Simone
This week, we have some resources to help you actually Sell the Thing. Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work. On
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The post Getting Comfortable (and Effective) at Selling Your Product or Service appeared first on Copyblogger.