By Neil Patel

Content marketing is an absolute necessity for brand survival in 2018.

So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating.

You’re putting so much time and effort into this, so why aren’t you seeing results? What’s the issue?

I see this problem a lot when I’m consulting with businesses. They don’t have a clearly defined content strategy. If this sounds like you, it’s important that you read carefully.

It’s great that you are continuing to publish new content. But this isn’t effective …read more      

By Sonia Simone

Polish up your apples for another week of content marketing school. 🙂 This week combined ways you can excel as a writer and a marketer. On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same
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By Neil Patel

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet.

More than half of marketing experts across the globe say they get the highest ROI from their video promotions.

When it comes to social media, videos generate 1,200% more shares than both text and pictures combined.

Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they …read more      

By Sonia Simone

Recently, a student of ours asked whether “we” (content-based marketers who might prefer a more subtle approach) can learn anything from “those” marketers who use somewhat obvious tactics like silly quizzes or hyped-up headlines. In the course of answering this question, the phrase “orange hat marketer” occurred to me. (Don’t worry; this has nothing to
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The post Aggressive Sell, Soft Sell … What Works? appeared first on Copyblogger.

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By Kelton Reid

Ready Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned $300 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented. From the high-energy title sequence to the quintessential Spielbergian finale,
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The post Avoid This Surprisingly Common Recipe for Creepy Content appeared first on Copyblogger.

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